Consortium 12-12, Belgium

  • Population: 11.3 million
  • Year of foundation: 1979 (informal), 2005 (formal)
  • Staff size: .75 FTE (up to 3 during an appeal)
List of members:
  • Belgian Redcross
  • Caritas International
  • Doctors of the World (MdM)
  • Handicap International Belgium
  • Oxfam Solidarity
  • Plan International Belgium
  • UNICEF Belgium

VISIT WEBSITE

History

Consortium 12-12 grew from an informal cooperative structure addressing the humanitarian disaster in Cambodia in 1979/1980, to a common bank number (giro 12-12) for the 1984/85 famines in Africa, and finally in 2005 to a formal structure when revenues for the Asian Tsunami appeal increased to a point where an informal cooperation was no longer justified from a legal perspective. The Belgian Consortium 12-12 currently has seven members: UNICEF Belgium, Plan International Belgium, Oxfam Solidarity, Handicap International Belgium, Doctors of the World (MdM), Caritas International and the Belgian Redcross.

Organization

Consortium 12-12 has a light structure. There is no standing staff apart from a director and an accountant. Its actions are governed by the director, assisted by a ‘permanent contact group’ of members. The members contribute to administrative and fundraising costs. A ‘crisis coordination committee’ consisting of member representatives decides on whether to launch an appeal on the basis of three factors: the severity of the disaster, the capacity and possibility to respond and the estimated willingness of the public to contribute. Resources are distributed through a partition mechanism based on each members’ fundraising from the last three years. A financial report on every appeal is submitted to the Belgian Ministry of Finance. Regular reporting is published on the Consortium 12-12 website.

Fundraising

Although no formal partnerships are in place, Consortium 12-12 has good relationships with Belgian public radio and television. Almost all media follows in supporting an appeal.
Provinces and municipalities are important donors. Online donations are growing (28%), but contributions are declining by local communities organizing activities for fundraising such as schools, neighborhoods, companies and even individual families. This should be strengthened through social media strategies.

Successes and highlights

The Asian Tsunami appeal was the most successful appeal to date, raising €55 million. The Syria appeal has had modest success (€2.4 million), despite a low estimation of public willingness to contribute.

Partnerships

The Consortium has no specific strategy regarding corporate partnerships or sponsorships. One of the member organizations is appointed to reach out to the corporate sector.

Challenges and innovations for the future

To address the potential for “appeal fatigue” while maintaining strong public and media engagement.